PRIVACY STATEMENT
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SECTION 1 – WHAT DO WE DO WITH YOUR INFORMATION?
When you have treatment or purchase something from our practices, as part of the buying and selling process, we collect the personal information you give us such as your name, address, email address and contact telephone number.
When you browse our website, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
Email marketing: From May 25th 2018 all our Medical History Forms which you have to complete before our first appointment at our practices will carry an opt-in section for Perfect Smile Communication. With your permission, we may send you emails and or texts about our services, new products, special offers and other updates. For those who have been patients at our practices prior to May 25th 2018, you will have the opportunity to update your preferences, unsubscribe or carry on receiving email marketing. Remember, you can change your mind at anytime by notifying your local Perfect Smile practice.
SECTION 2 – CONSENT
How do you get my consent?
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at psconsultation@perfectsmile-dental.com or mailing us at: Perfect Smile Surgery, 25-27 Kew Road, Richmond, Surrey, TW9 2NQ, United Kingdom
SECTION 3 – DATA OPT-OUT POLICY: How the NHS and care services use your information
Perfect Smile is one of many organisations working in the health and care system to improve care for patients and the public. Whenever you use a health or care service, such as attending a Dental Appointment, Accident & Emergency or using Community Care services, important information about you is collected in a patient record for that service. Collecting this information helps to ensure you get the best possible care and treatment. The information collected about you when you use these services can also be used and provided to other organisations for purposes beyond your individual care, for instance to help with:
▪ Improving the quality and standards of care provided
▪ Research into the development of new treatments
▪ Preventing illness and diseases
▪ Monitoring safety
▪ Planning services
This may only take place when there is a clear legal basis to use this information. All these uses help to provide better health and care for you, your family and future generations. Confidential patient information about your health and care is only used like this where allowed by law.
Most of the time, anonymised data is used for research and planning so that you cannot be identified in which case your confidential patient information isn’t needed.
You have a choice about whether you want your confidential patient information to be used in this way.
If you are happy with this use of information you do not need to do anything. If you do choose to opt out your confidential patient information will still be used to support your individual care. To find out more or to register your choice to opt out, please visit www.nhs.uk/your-nhs-data-matters.
On this web page you will:
▪ See what is meant by confidential patient information
▪ Find examples of when confidential patient information is used for individual care and examples of when it is used for purposes beyond individual care
▪ Find out more about the benefits of sharing data
▪ Understand more about who uses the data
▪ Find out how your data is protected
▪ Be able to access the system to view, set or change your opt-out setting
▪ Find the contact telephone number if you want to know any more or to set/change your opt-out
by phone
▪ See the situations where the opt-out will not apply
You can also find out more about how patient information is used at:
https://www.hra.nhs.uk/information-about-patients/ (which covers health and care research); and
https://understandingpatientdata.org.uk/what-you-need-know (which covers how and why patient information is used, the safeguards and how decisions are made)
You can change your mind about your choice at any time.
Data being used or shared for purposes beyond individual care does not include your data being shared with insurance companies or used for marketing purposes and data would only be used in this way with your specific agreement.
Our practices only use your personal health data to provide individualised care to you and do not disclose your data for any other purposes. The national data opt-out does not apply to our usage of your data and we are compliant with the policy.
SECTION 4 – DISCLOSURE
We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.
SECTION 5 – THIRD-PARTY SERVICES
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
Once you leave our website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.
Links
When you click on links on our website, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
SECTION 6 – SECURITY
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
COOKIES
Perfect Smile use Google Analytics cookies. These are stored for 38 months on a users machine.
SECTION 7 – AGE OF CONSENT
By using this site, you represent you have given us your consent to allow any of your minor dependents to use this site.
SECTION 8 – CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.
If our website is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to market services to you.
QUESTIONS AND CONTACT INFORMATION
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact us by emailing psconsultation@perfectsmile-dental.com or by mail at Perfect Smile Surgery, 25-27 Kew Road, Richmond, Surrey, TW9 2NQ.
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